Event and Activity Planning and Management - Jeddah 30 November 2025
: 44Introduction:
In a world full of competition and rapid developments, events and conferences have become an effective means of sharing knowledge, building relationships, and enhancing an organization’s image.
Organizing such events requires specialized skills and a thorough understanding of all administrative and technical aspects.
This course aims to equip participants with the knowledge and capabilities needed to plan and organize events professionally, and to manage all related activities efficiently — from the initial idea to implementation and evaluation.
Course Objectives:
By the end of this training program, participants will be able to:
- Develop a comprehensive plan for any event or conference with professionalism.
- Prepare a clear timeline and a detailed execution plan.
- Handle logistical and organizational challenges effectively.
- Coordinate with all relevant parties (sponsors, speakers, media, and guests).
- Prepare an event budget and control costs efficiently.
- Execute and evaluate events to achieve the intended objectives.
- Understand marketing and promotional strategies for events.
Scientific Themes:
Day 1: Introduction to Event and Conference Management
- The concept of events and their different types.
- The difference between events, conferences, and activities.
- The event life cycle.
- Essential skills of an event organizer.
- Case studies of successful and unsuccessful events.
Day 2: Planning and Logistical Organization
- Steps of event planning (from concept to execution).
- Selecting the appropriate venue and timing.
- Identifying the target audience.
- Preparing the event schedule and assigning roles.
- Managing relationships with supporting parties (technicians – contractors – hospitality).
Day 3: Event Marketing and Promotion
- Marketing strategies for events.
- Using social media for event promotion.
- Designing promotional and media materials.
- Managing media campaigns before, during, and after the event.
- Handling media and press relations.
Day 4: Financial Management and Quality Control
- Preparing the estimated budget.
- Funding sources and sponsorship opportunities.
- Contracts and procurement management.
- Managing risks and emergency situations.
- Key performance indicators (KPIs) and ensuring quality during execution.
Day 5: Execution and Evaluation
- Managing the event on the day of execution.
- Leading the team and assigning responsibilities.
- Protocols for welcoming guests and VIPs.
- Event evaluation methods (surveys – interviews – reports).
- Preparing the final report and recommendations.